Our Team
Namrata
Founder
Namrata founded Keemiya Creatives in 2018, driven by her passion for writing and publishing. What began as a personal mission has grown into a one-stop destination for writers, offering editorial services, publishing guidance, and creative support. She holds a degree in publishing, is a UEA alumnus, and has also studied travel writing at the University of Sydney.
Since April 2020, she has been the Editor and a columnist at Kitaab, a prominent literary magazine based in Singapore. In August 2023, she launched Bookbots India, a niche book marketing agency focused on training authors to effectively promote and sell their books. She also hosts The Bookbot Theory, a podcast where she shares practical insights, strategies, and interviews related to book marketing.
As of 2025, Namrata is also the Head of Operations at Ananke, a global digital platform that amplifies voices and stories of women across geographies.
Ali Kanchwala
Co-Founder
Ali Kanchwala quit a decade and a half long career in investment banking to pursue his passion for real estate. In the last decade of being self-employed, he has shared his expertise in Investment Management with clients and helped them make more wealth.
He is also an avid reader.
In 2018, he joined hands with Namrata to establish Keemiya Creatives.
His expertise includes sales, finance, real estate, investment management, data analysis, and number crunching.
