The Inbox Works Both Ways: What Being a Literary Magazine Editor Has Taught Me About Book Marketing
Namrata shares her experiences about book marketing strategies as a litmag editor. Over the years, I have written extensively about the realities of book marketing strategies. One of the themes I return to often is how difficult it has become to secure responses in a post-pandemic publishing landscape. Whether it is a media pitch, a…
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Publishing Workshop by Namrata
Writing a book is only half the journey. Publishing it is an entirely different skill. If you have completed a manuscript, are working on one, or simply want to understand how the publishing ecosystem works, this workshop is designed to give you practical, industry-focused guidance. The Publishing Roadmap: A Practical Workshop for Aspiring Authors is a…
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Coming Back to Writing – As a student
Namrata shares her journey of rediscovering reading and writing, as a student. About a year and a half ago, I designed a kind of DIY MFA for myself. I hesitate to even call it a program because it was never especially systematic. It was simply an attempt to return to literature as a student. For…
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Literary Event: Conversation with Sonia Bahl Around Eighteen Inches Apart
Vartalaap, in association with Bookbots India, presents an Intimate Virtual Conversation with Sonia Bahl Around Eighteen Inches Apart Some books do not leave you immediately after you finish reading them. Their people linger. Their cities remain alive somewhere in memory. Their silences continue to echo quietly in the background of ordinary days. Sonia Bahl’s fiction…
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Genre-Specific Marketing: Why Every Book Cannot Be Marketed the Same Way
In this blogpost, we explain genre-specific marketing, why it works and how can authors create marketing plans based on it. One of the most common assumptions authors make about book marketing is that visibility alone is enough. Post consistently. Run ads. Get reviews. Make reels. Reach more people. But in publishing, visibility without relevance rarely…
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Is Indian Traditional Publishing Inaccessible to Outsiders? A Closer Look at the Debate
In this blogpost, we analyse the accessibility of Indian Traditional Publishing with two viral articles on the same. A familiar question has resurfaced in Indian literary conversations: Is Indian traditional publishing difficult to access if you are not already inside the system? The discussion gained momentum after a recent post by Girish Shukla, who pointed…
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Networking for Authors in 2026: Why It Matters and How to Do It Well
For a long time, writing was seen as a solitary pursuit. You wrote your book, submitted it, and hoped it would find its way into the world through the right channels. Networking, if it existed at all, was informal and often incidental. That has changed. In 2026, the writing and publishing ecosystem is more connected,…
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Voices Behind Our Stories Are Us: Amanpreet Singh
Team Keemiya is in conversation with author Amanpreet Singh, whose essay is a part of Our Stories Are Us: Voices of Love, Loss, and Longing (MyndStories, 2026). Amanpreet SinghContributor, Our Stories Are Us: Voices of Love, Loss, and Longing Amanpreet Singh, aka Aman, is a creative content creator and ghostwriter from India who explores ego,…
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Voices Behind Our Stories Are Us: Snigdha Ghosh Roy
Team Keemiya is in conversation with author Snigdha Ghosh Roy, whose essay is a part of Our Stories Are Us: Voices of Love, Loss, and Longing (MyndStories, 2026). Snigdha Ghosh RoyContributor, Our Stories Are Us: Voices of Love, Loss, and Longing Snigdha is learning to write her way back to the parts of herself she…
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Reading for Authors: Why It Matters More Than You Think
In this blogpost, we explore the oft-given advice- Read More and how reading for authors can help them ace their craft. Among all the advice given to writers, one suggestion appears so often that it risks sounding obvious: Read more. For many authors, especially those actively working on a manuscript, this can feel counterintuitive. When…
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