Press Release: Keemiya Creatives Named Best Media Company of the Year 2027
FOR IMMEDIATE RELEASE Keemiya Creatives Named Best Media Company of the Year 2027 – India Under Women in Leadership – Top 100 Founded by Namrata, the Mumbai-based literary and editorial consultancy supports authors and publishers across editing, publishing guidance, publicity, branding, and book marketing. Mumbai, India | October 9, 2026 — Keemiya Creatives, a Mumbai-based…
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From the Founder’s Desk: Notes on the journey to what next
Namrata shares her thoughts on the founder’s journey of discovering what’s next for Keemiya Creatives. I have been a freelancer for 15 years now. That’s long enough to have seen most of the usual ups and downs of running a one-person business, and to have built the systems that make freelancing a little less precarious.…
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Indian Publishing Market Is Set to Double by 2030: What the New Report Means for Authors and Publishers
Indian publishing market is entering a period of expansion that could significantly reshape the business of books over the next four years. The newly released India Book Market Report 2026–2030, prepared by NielsenIQ BookData in partnership with the Federation of Indian Publishers (FIP), projects that the country’s book publishing market could reach ₹2 lakh crore…
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AI Manuscript Editing: Why an AI-Written Book May Need More Than an Editor
In this blogpost, we analyse the impact of AI Manuscript Editing and why authors might incur higher editing costs. Generative AI has changed the way people begin writing. A blank document that once demanded hours of thinking can now produce a few thousand words in minutes. For someone with a book idea but little writing…
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Belonging by Sonia Gandhi: What the Penguin India Dispute Means for Authors
In this blogpost we analyse the recent controversy surrounding Belonging by Sonia Gandhi and PRH, also exploring what it means for authors in India. The controversy surrounding Belonging by Sonia Gandhi has become one of the most closely watched publishing stories in India in 2026. What began as a disagreement between the author’s team and…
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The Decline of Literary Magazines: What It Means for Writers in India
In this blogpost, we explore the decline of literary magazines and what it means for authors. For generations of writers, literary magazines have been more than places to publish short stories, poems and essays. They have been testing grounds, meeting points and, sometimes, the first place where an editor took a chance on a writer…
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Author Brand Strategy: Why Reinvention Can Help Writers Find New Readers
In this blogpost, we analyse how an author can reposition their writing through author brand strategy. A recent conversation with an established author raised a question that comes up more often than it might appear: What happens when an author no longer sounds like the author their readers first fell in love with? The author…
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The Inbox Works Both Ways: What Being a Literary Magazine Editor Has Taught Me About Book Marketing
Namrata shares her experiences about book marketing strategies as a litmag editor. Over the years, I have written extensively about the realities of book marketing strategies. One of the themes I return to often is how difficult it has become to secure responses in a post-pandemic publishing landscape. Whether it is a media pitch, a…
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Publishing Workshop by Namrata
Writing a book is only half the journey. Publishing it is an entirely different skill. If you have completed a manuscript, are working on one, or simply want to understand how the publishing ecosystem works, this workshop is designed to give you practical, industry-focused guidance. The Publishing Roadmap: A Practical Workshop for Aspiring Authors is a…
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Coming Back to Writing – As a student
Namrata shares her journey of rediscovering reading and writing, as a student. About a year and a half ago, I designed a kind of DIY MFA for myself. I hesitate to even call it a program because it was never especially systematic. It was simply an attempt to return to literature as a student. For…
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