FOR IMMEDIATE RELEASE
A Moment of Collaborative Power and Narrative Freedom
July 2025 | Global — Keemiya Creatives is proud to announce that its founder, Namrata, has been appointed Editor at Ananke Mag, the leading new media and development platform focused on inclusive, feminist storytelling.
This announcement arrives in August, a month heavy with historical memory and symbolic meaning, when South Asia commemorates its collective freedom from colonial rule. Against this backdrop, Namrata’s editorial leadership at Ananke Mag marks a celebration of independence, a reclamation of voice, and a refusal to let inherited systems define future storytelling.
“At its core, storytelling is freedom,” says Namrata. “Freedom to feel, to express, to take up space. To become Editor of a platform like Ananke, while staying true to Keemiya Creatives’ founding mission, is to walk the path of solidarity and shared purpose. In this act, we reclaim editorial spaces that were once shaped by exclusion, and reimagine them with care, courage, and community.”
Namrata will lead Ananke’s editorial direction with full creative control while continuing to guide Keemiya Creatives—India’s leading literary consultancy—as its primary focus. She has also been serving as Director of Operations at Ananke Mag, where her strategic vision has already shaped the platform’s trajectory.
This partnership is not a merging of identities but a coalition of values: decolonial storytelling, intersectional feminism, and the creation of literary ecosystems rooted in care rather than hierarchy.
“Namrata’s appointment as Editor marks a pivotal moment not just for Ananke, but for feminist media at large. Her unwavering commitment to inclusive narratives and equitable storytelling perfectly aligns with our mission to challenge colonial frameworks and patriarchal structures in media. This isn’t merely a change in title. It is a deepening of intent. Together, we are cultivating a space that amplifies marginalized voices, nurtures collective leadership, and stands as a testament to what radical collaboration across the Global South can achieve.”— Sabin Muzaffar, Founding Editor, Ananke
About Namrata
Namrata is a writer, editor, and founder of Keemiya Creatives and Bookbots India. She currently serves as Director of Operations at Ananke and now also holds the position of Editor. Her work has appeared in national and international publications, and is also a podcast host. Namrata specializes in editorial consulting, book marketing, and literary strategy, while leading thought in mindful storytelling and creative advocacy.
About Keemiya Creatives
Keemiya Creatives is a boutique literary consultancy empowering authors and publishers with editorial guidance, publishing strategy, and marketing insight. Founded by Namrata, it serves as a home for literary experimentation, collaboration, and professional growth across the publishing ecosystem.
About Sabin Muzaffar
Sabin Muzaffar is the Founder and Executive Editor of Ananke Mag, a Dubai-based new media and development platform advancing inclusive, intersectional storytelling. With over 25 years of experience in journalism, publishing, and advocacy, Sabin is a recognized voice in feminist media across the Global South. She is also the founder of Ananke’s Women in Literature Foundation, an initiative empowering underrepresented writers and reimagining literary futures.
A UN Women Empower Women Global Champion and Cherie Blair Foundation mentor; Sabin has trained and mentored over 100 girls and young women in digital advocacy and media. Under her leadership, Ananke Mag has received multiple global recognitions and remains a powerful catalyst for social change, capacity building, and ethical storytelling.
About Ananke Mag
Ananke Mag is a global digital platform launched in 2014 that creates inclusive conversations around gender, technology, health, sustainability, and equity. Its initiatives include special digital editions, the Empower internship program, and partnerships that span continents and communities. Through capacity building, mentorship, and content creation, Ananke champions feminist storytelling that challenges, uplifts, and transforms.
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