Namrata analyses new social media platform Threads and shares a list of questions before venturing into a new social media platform for everyone.
Have you considered joining Threads? I was recently asked the same question. Sharing my thoughts on this with six points you should consider before joining any social media platform.
This implies to you whether you are a writer, brand, solo entrepreneur, small business owner or a large company.
Table of Contents
When deciding to add another platform, ask yourself:
- Can you manage it effectively?
- What’s the estimated reach it will generate?
- And most importantly, what’s the goal of having another platform to connect with your audience?
If a social media platform is your main income source, it’s important to approach new platforms with caution. If your existing platform is already delivering results, why venture into a relatively new one?
Expanding horizons is great but consider the cost. Adding Threads means extra work for your team, and there’s no guarantee of immediate returns. Evaluate the investment of time and money carefully.
Adapt Or Abandon
While some brands are leaving social media altogether, smaller brands continue to invest resources. Is it still worth it? Reflect on your goals and weigh the benefits against the evolving social media landscape.
Building an appealing presence is essential, but make sure it’s not on borrowed land. Every social media platform should have a clear goal and expected outcomes. This aligns the strategist, content designer, and social media manager on one page to deliver better.
Define your Purpose
So, what do you expect from your Threads account? Define your purpose and align it with your overall social media strategy. Clarity breeds success.
As for whether I will be joining Threads – Oh yes! I am the creator and the consumer too. As a Social Media Strategist, I need to know which social media platforms are great for which products and/or clients.
At Keemiya Creatives we work with varied clients ranging from authors to corporate institutions and such insights are important to help us create the perfect social media strategy for them.
We believe every client is unique and so are their requirements when it comes to social media. At Keemiya Creatives, we work closely with clients to deliver customized solutions for their social media and content strategy.
We are a team of young (at heart) and energetic (at work) creatively passionate individuals (editors, beta readers, writing mentors, manuscript reviewers, marketing personnel) with varied experience across the publishing industry and/or literary world.
We bring along our unique perspective, problem-solving attitude, and innovative ideas to help you fulfill your dream of becoming an author. Our key focus is on providing editorial assistance to authors along with book marketing and author branding services.
All of us put together to have an experience of 20+ years in the publishing industry, marketing, sales, and distribution which helps us ensure authors have support before, during, and after writing a book.
Our Founder, Namrata, is a published author and editor with extensive experience working with authors and publishers since 2015. At Keemiya Creatives, our track record of producing bestsellers speaks for itself, while also working on books that had the potential to become bestsellers with the right marketing strategies in place. With Namrata’s comprehensive understanding of book marketing and publishing, we aim to make these industries transparent and accessible to everyone.
Our commitment to providing customized marketing plans has made us a leader in the industry, and we look forward to bringing our expertise to even more authors in India and beyond.