Category: 2025
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Marketing Today is an Author’s Responsibility: How to Approach It Wisely
In this blogpost, we share a 5-step checklist for authors to approach book marketing for India. For a long time, writers in India believed that once their manuscript was accepted, the publishing house would handle everything—editing, distribution, and, most importantly, book marketing. While publishers still play their role, the reality…
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14 Publishing Terms Every Author Should Know in India
In this blogpost, we highlight the publishing terms in India every author must know. If you are an aspiring or emerging author in India, navigating the publishing world can feel overwhelming. From contracts to royalties and marketing jargon to distribution models, there’s a lot to learn before your manuscript sees…
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Amazon V/S Goodreads
In this blogpost, we compare Amazon reviews V/s Goodreads reviews to explain what an author can expect. For authors aiming to promote their books effectively, understanding the difference between Amazon reviews and Goodreads reviews is essential. Both platforms play a role in building a book’s visibility and credibility but they…
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Using Goodreads for Book Promotions: A Guide for Indian Authors
In this blogpost, we explain the expectations behind Goodreads for Authors. Goodreads, one of the world’s largest platforms for book lovers, has become an essential tool for authors looking to promote their books and connect with readers. For Indian authors especially, it offers a unique space to engage with an…
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Synopsis vs Blurb vs Elevator Pitch: What Every Indian Author Needs to Know
In this blogpost, we explain the difference between a synopsis, a blurb and an elevator pitch. For authors looking to get published in India, understanding the difference between a synopsis, a blurb, and an elevator pitch is crucial. These terms often come up during the publishing process, but many writers…
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The Impact of Bookstagram Influencer in India
In this blogpost, we explain what it means to have your book promoted by a bookstagram influencer in India. In today’s digital age, authors in India are no longer just competing with other books. They are competing for attention in an overwhelming sea of content. One of the most popular…
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Book Reviews in India: What Authors and Readers Need to Know in 2025
In this blogpost, we explore the changing trends of book reviews in India. In news that sounds straight out of a literary satire, the Associated Press recently announced that from September 1st, it will stop publishing stand-alone book reviews. (Source) One of the world’s most trusted media outlets has decided…
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The Rise of Korean Literature in India: A Growing Connection
In this blogpost, we analyse the latest trend and rise in Korean Literature in India. Literary tastes are constantly shaped by cultural exchange. For decades, Indian readers primarily leaned toward American and British literature, with classics from authors like Jane Austen, Charles Dickens, Ernest Hemingway, and George Orwell shaping reading…
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New Release: Mother Mary Comes to Me by Arundhati Roy
In this blogpost, we review the latest book by Arundhati Roy, Mother Mary Comes to Me (Penguin India, 2025). With her first memoir, Mother Mary Comes to Me by Arundhati Roy, the Booker Prize–winning author of The God of Small Things turns her formidable gaze inward, charting the life of…
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How Podcasts Can Boost Book Promotions in India
In this blogpost, we analyse how podcasts for authors can help with book promotion in India. Introduction In recent years, the landscape of book promotion in India has expanded beyond traditional avenues like book launches, newspaper reviews, and bookstore events. Digital platforms are opening new doors for authors, and among…