Category: AskTeamKC
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The Impact of Bookstagram Influencer in India
In this blogpost, we explain what it means to have your book promoted by a bookstagram influencer in India. In today’s digital age, authors in India are no longer just competing with other books. They are competing for attention in an overwhelming sea of content. One of the most popular…
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Book Reviews in India: What Authors and Readers Need to Know in 2025
In this blogpost, we explore the changing trends of book reviews in India. In news that sounds straight out of a literary satire, the Associated Press recently announced that from September 1st, it will stop publishing stand-alone book reviews. (Source) One of the world’s most trusted media outlets has decided…
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New Release: Mother Mary Comes to Me by Arundhati Roy
In this blogpost, we review the latest book by Arundhati Roy, Mother Mary Comes to Me (Penguin India, 2025). With her first memoir, Mother Mary Comes to Me by Arundhati Roy, the Booker Prize–winning author of The God of Small Things turns her formidable gaze inward, charting the life of…
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Celebrating Women in Translation Month: The Indian Context
In this blog post, we celebrate women in translation month by sharing some amazing translators, their recent victories and what it means for translated literature in India. August is globally celebrated as Women in Translation Month, a time to shine a spotlight on female authors and translators whose works might…
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The Raanjhanaa Controversy: What It Teaches Indian Authors About Creative Control and AI Edits
In this blogpost we analyse the Raanjhanaa re release controversy and what it means for authors. The recent Raanjhanaa re release controversy, where the 2013 Bollywood film was re-released with an AI-generated alternate ending, has stirred up not just cinema lovers, but also creatives across all fields, including writers. In…
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Why A Good Book Will Sell Itself Is the Worst Advice and What to Do Instead
In this blogpost, we explain how to promote a book in India. Every author in India has heard this line at some point: “If your book is good, it will sell itself.” It sounds reassuring, especially for debut authors, but in reality, this belief does more harm than good. The…
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Do Free eBooks on Amazon Really Help Authors?
In this blogpost, we explain if free ebooks through Amazon KDP Promotions India actually help authors. One of the most debated tactics among self-published authors is giving away books for free. Some say it builds your reader base. Others warn it “kills your value” and leads to piracy. So what’s…
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Advertising Indian Books: A Platform-by-Platform Breakdown
In this blogpost, we give a platform-by-platform breakdown of platforms for advertising Indian books. In today’s digital-first world, writing a good book is just the beginning. Advertising Indian books, getting it in front of the right readers is the real challenge and opportunity. From WhatsApp to Amazon, Indian authors now…
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Marketing Lessons from Saiyaara for Indian Authors: How Old-School Won in a Digital Age
In this blogpost we share marketing lessons for authors from Saiyaara marketing strategy. In a world obsessed with virality, algorithms, and fast-paced promotional gimmicks, the resounding success of Saiyaara is both surprising and instructive, especially for Indian authors. Released quietly, marketed unconventionally, and grounded in timeless storytelling, Saiyaara has broken…
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Literary News: The Deodar Prize 2025 is Now Open for Submissions!
The Deodar Prize 2025 is now open for submissions. We share details in this blogpost. A big moment for Indian writers is here — The Deodar Prize 2025 is now accepting submissions! If you’re a fiction writer ready to share your boldest, most moving story, this is your chance. The…