Category: Founder’s Desk
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Why Indian Cinema Hasn’t Made Its Own Dead Poets Society for Indian Writers
Namrata shares a cultural reflection on the absence of writer-centric stories in Indian cinema and what it means for Indian authors today. When Dead Poets Society released, it made poetry feel electric. It made literature feel like rebellion. It made young people believe that writing was urgent. And that raises…
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From the Founder’s Desk: What This Taught Me – 1
What This Taught Me is a space for quiet reflection on the work we do at Keemiya Creatives. These pieces are not reactions to single incidents, but observations shaped over time, about publishing, culture, people, and the systems we operate within. They are written to think aloud, to sit with…
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From Dusty Bookstalls to Digital Carts: Witnessing the E-commerce Shift That Changed How India Reads
In this piece, Namrata traces the ecommerce journey of how India reads starting with Flipkart to BlinkIt. In the late 2000s, a quiet disruption began in a modest apartment in Bengaluru. Two former Amazon employees, Sachin Bansal and Binny Bansal, launched Flipkart, a website that sold only one thing: books.…
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From the Founder’s Desk
Each Saturday, we ask our founder, Namrata, one thoughtful question, on books, writing, cinema, marketing in India or publishing. One question. One insight. Every week. Question of the Week: What is the most fulfilling part of being an editor and mentor to authors? How do you balance creative freedom with…
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From the Founder’s Desk
Each Saturday, we ask our founder, Namrata, one thoughtful question, on books, writing, cinema, marketing in India or publishing. One question. One insight. Every week. Question of the Week: What does effective book marketing look like in today’s publishing landscape? Short answer: Effective Book Marketing is a little bit strategy,…
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From the Founder’s Desk
Each Saturday, we ask our founder, Namrata, one thoughtful question, on books, writing, cinema, marketing in India or publishing. One question. One insight. Every week. Question of the Week: What is your take on the publishing ecosystem in India? Are publishers sufficiently encouraging toward new/first-time authors? Has the growth of…
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From the Founder’s Desk
Each Saturday, we ask our founder, Namrata, one thoughtful question, on books, writing, cinema, marketing in India or publishing. One question. One insight. Every week. Question of the Week: What are the biggest misconceptions about publishing writers have ? Writers in India walk into publishing with a heart full of…
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From the Founder’s Desk
Each Saturday, we ask our founder, Namrata, one thoughtful question, on books, writing, cinema, marketing in India or publishing. One question. One insight. Every week. Question of the Week: Why is there such opacity in the publishing process, especially around marketing in India and sales figures? Let’s call it like…
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From the Founder’s Desk
Each Saturday, we ask our founder, Namrata, one thoughtful question, on books, writing, cinema, or publishing. One question. One insight. Every week. Question of the Week: Tell us about your book, A Lost Wanderer. For you, what are some of the most memorable highlights of putting the book together? The people…
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From the Founder’s Desk
Each Saturday, we ask our founder, Namrata, one thoughtful question, on books, writing, cinema, or publishing. One question. One insight. Every week. Question of the Week: What was the primary objective behind setting up Keemiya Creatives? In what ways do you work with authors towards helping them publish and market…