Marketing Plans- Customized or Standard?

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Do generic marketing plans work for every author? We explore in our latest blog post.

As a book-marketer, one of the most often asked questions is- Share your marketing plans and we will choose from one. It is not a wrong approach by authors. Especially when the market is flooded with such book marketers who offer standard marketing plans to all authors who approach them.

At Keemiya Creatives, we do not have any template marketing plans to share.

As we firmly believe each book is unique and deserves a customized marketing plan designed to suit the needs of the author and the budget.

In the world of publishing, where each book is a unique creation, marketing is no one-size-fits-all affair. Every book possesses its own distinctive identity, target audience, and set of captivating qualities that demand a personalized approach.

Much like a skilled tailor crafting a suit to fit an individual’s unique physique, successful book marketing necessitates a tailored strategy that takes into account the book’s genre, audience, competition, and a myriad of other factors.

Wondering how to choose a perfect book marketer for your dream project? Read on to know about Book Marketer: 20 Essential qualities .

In this article, we delve into the multifaceted reasons why generic marketing plans simply won’t do justice to the diverse literary landscape. From genre dynamics to an author’s platform, we’ll unravel the intricacies that underscore the necessity for bespoke marketing in the ever-evolving world of books.

Reasons why generic marketing plans cannot be used for all books

Genre Variation

Different genres have distinct reader demographics and expectations. A marketing plan for a romance novel will differ significantly from one for a science fiction epic.

Target Audience

The ideal reader for a children’s book is vastly different from that of a technical manual. Tailoring marketing to your book’s specific audience is crucial.

Unique Selling Points

Each book has its own unique selling points. Whether it’s a compelling plot twist, an author’s distinctive voice, or a timely theme, these factors should guide marketing strategies.


The competitive landscape varies across genres and topics. Understanding your book’s competition is essential for effective marketing.

Author Platform

An author’s existing platform and reputation can greatly impact marketing. A well-known author might rely on their established readership, while a debut author needs to build their presence from scratch.

Publication Format

Marketing differs for print books, eBooks, and audiobooks. Consider the format’s strengths and limitations.

Listen to our exclusive podcast on Book Marketing to discover innovative ways to market your book – The Bookbot Theory

Budget and Resources

Available resources, both in terms of budget and personnel, influence the marketing options available.


The timing of book releases and marketing campaigns can depend on various factors, including seasonality and current events.

Marketing Channels

Some books may benefit from specific marketing channels like social media, while others may require a focus on traditional media or speaking engagements.

Marketing Plans
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Cultural Considerations

Cultural and regional factors can affect book marketing. What works in one country or culture may not resonate elsewhere.

Reader Engagement

The level of reader engagement with your book also matters. A well-established fan base may require a different approach than reaching out to a new audience.

Content Marketing

Non-fiction books often benefit from content marketing strategies, such as blog posts or webinars, that demonstrate the author’s expertise.

Cover and Design

A book’s cover and interior design can influence how it’s marketed. A visually striking cover may open up specific marketing avenues.

Reviews and Endorsements

The availability and quality of reviews and endorsements can impact the marketing approach. A book with glowing reviews may emphasize this in its marketing.


The marketing plan should consider whether the book is a standalone work or part of a series. The latter might require ongoing marketing efforts.

Understand the difference between Book Marketing and Book Promotions

In summary, a successful marketing plan is tailored to the unique characteristics of the book in question. Understanding the book’s genre, audience, and distinctive features is essential for crafting a marketing strategy that maximizes its potential for success.

As we conclude our exploration of the intricate dance between books and marketing, it’s evident that each literary work is akin to a unique protagonist in its own narrative. The words of author Neil Gaiman ring true:

A book is a dream that you hold in your hand.

Dreams, by their very nature, are as diverse as the imagination itself, and so are the books that bring them to life. It is the duty of a thoughtful marketer to honor this diversity, to understand the nuances that make each book special, and to craft a marketing plan that allows it to soar.

In the spirit of George R.R. Martin’s words, ‘A reader lives a thousand lives before he dies,’ let us, as marketers and writers, strive to create a thousand paths to the hearts of readers, each as unique and enchanting as the books themselves. For it is in this bespoke approach that we find the magic that makes literature come alive.

One response to “Marketing Plans- Customized or Standard?”

  1. […] Recommended Reads : Marketing Plans- 15 Brilliant Reasons to go customized […]

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