Discover your literary audience

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In our latest blog post, we share various strategies on how to discover your literary audience.

In the whimsical world of literature, where words become windows to other worlds and authors wield the power of imagination, there is a curious dance that unfolds. Authors, much like Lewis Carroll’s Alice, find themselves tumbling down the rabbit hole of storytelling, but with an added twist – they must know not only where the rabbit hole leads but who will be waiting on the other side.

As the enigmatic Cheshire Cat once remarked, ‘We’re all mad here,’ and in the mad hatter’s tea party of literature, authors must discern not only the flavor of their tales but the palates of their readers.

This quest to identify one’s literary audience is reminiscent of a grand treasure hunt, where every clue, no matter how cryptic, leads to a grand revelation. In this labyrinth of words, where we may encounter characters as diverse as Sherlock Holmes and Elizabeth Bennet, we shall explore the art of audience identification.

For, in the words of Mark Twain,

‘The difference between the almost right word and the right word is really a large matter. ‘Tis the difference between the lightning bug and the lightning.’

As we embark on this literary adventure, let us illuminate the path to discovering the ‘right’ readers, those who will embrace our tales with a fervor akin to Frodo’s journey to Mordor or Alice’s wanderings in Wonderland.

Identifying your target literary audience is a crucial step in the book marketing process.

Strategies to help authors find their literary audience

Literary Audience
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Genre and Category

Consider the genre and category of your book. This will give you a starting point for understanding who typically reads similar books.

Reader Personas

Create reader personas, which are fictional representations of your ideal readers. Consider their age, gender, interests, and reading habits. What other books might they enjoy?


Analyze the demographics of potential readers. Are they young adults, middle-aged professionals, retirees, or a specific gender? Knowing these details can help you tailor your marketing approach.

Geographic Location

Think about where your potential readers are located. Are they from a specific region, country, or city?

Interests and Hobbies

Consider the interests and hobbies of your potential readers. Do they have specific hobbies or interests related to your book’s themes?

Online Communities

Explore online communities, forums, and social media groups related to your book’s genre or theme. These platforms are a great way to interact with potential readers.

Readers of Similar Authors

If your writing style or genre is similar to well-known authors, research their reader demographics. These readers could be interested in your work too.

Beta Readers and Feedback

If you’ve already written a draft, consider the feedback from beta readers. Who connected most with your story? Their insights can give you a glimpse into your potential literary audience.

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Bookstores and Libraries

Visit bookstores and libraries and observe the sections where books similar to yours are placed. Pay attention to the customers browsing these areas.

Surveys and Questionnaires

Conduct surveys or questionnaires to gather insights from your existing readers or potential readers. Ask about their preferences, interests, and habits.

Competitive Analysis

Study books similar to yours and analyze their literary audience. Who is reviewing and discussing these books online?

Author’s Platform

Your own platform, including your website and social media, can help attract and identify your literary audience. Analyze your existing followers and subscribers to understand who’s engaging with your content.

Keyword Research

Use keyword research tools to identify common search terms related to your book’s genre or theme. This can provide insights into what potential readers are looking for.

Book Clubs and Reading Groups

Connect with book clubs and reading groups focused on your genre. These groups often share their favorite reads, giving you valuable insights.

Personal Experience

Consider your own experiences and motivations. What inspired you to write this book, and who might share those motivations?

Do check out our exclusive podcast on book marketing – The BookbotTheory to learn more about book marketing.

By combining these strategies, you can build a clearer picture of your target audience. Keep in mind that your audience may evolve over time, so it’s essential to revisit this analysis periodically to ensure your marketing efforts remain effective.

As our whimsical journey through the labyrinth of audience identification draws to a close, we find solace in the words of Jane Austen: ‘There is no charm equal to tenderness of heart.’ Authors, much like Austen’s heroines, possess the gift of tenderness, weaving tales that touch the hearts of their readers.

Through the looking glass of audience identification, they discover kindred spirits who yearn for the stories they have to tell. Like literary matchmakers, authors and their readers form connections that transcend time and space.

In the grand tapestry of storytelling, where words are threads and books are woven dreams, authors and their audiences are forever entwined. Just as the White Rabbit lured Alice into Wonderland and the wardrobe beckoned Lucy into Narnia, authors find their audience portals, inviting readers to step into the enchanting realms they have crafted.

So, fellow authors, may your quests to identify your literary companions be as fulfilling and wondrous as the tales you share. After all, in the realm of literature, ‘We’re all mad here,’ and it’s in this collective madness that the most remarkable stories are born.

2 responses to “Discover your literary audience”

  1. […] Recommended Reads: Discover your literary audience. […]

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