Tag: Book Marketing
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Marketing Your Book on Your Own: A Practical Guide for Indian Authors
In this blogpost, we share a practical guide for Indian authors who want to market my book on my own. For many authors in India, the writing journey feels clear — you write, revise, and publish. What feels far less clear is what comes after. Marketing. Whether you are self-published…
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When Strategy Matters More Than Deliverables: Rethinking Book Marketing
In this blogpost, we explain how strategy works best while marketing books by Indian authors. In India’s publishing ecosystem, marketing books by Indian authors is often reduced to a checklist. Authors are promised a fixed number of reviews, reels, posts, or interviews, neatly packaged as deliverables. On paper, this approach…
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When Attention Becomes the Marketing: How News Cycles Shape Book Visibility in India
In this blogpost, we analyse a recent discussion on an unpublished memoir and how it impacted the book visibility in India for another book by the same author. In today’s publishing ecosystem, book marketing is no longer driven solely by planned campaigns, carefully curated promotions, or months of lead-up. Increasingly,…
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Book Marketing on a Shoestring Budget for Authors in India
In this blogpost, we explain how authors can work themselves on their books with limited book marketing budget. Every author dreams of their book reaching the right readers, but not everyone has a full-fledged book marketing budget. Let’s face it: Book marketing in India can feel like a luxury when…
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Dear Authors, Think like a Reader!
In this blogpost, we explain how to sell your book in India. Marketing a book isn’t just about running ads, posting on social media, or getting featured in a newsletter. For Indian authors, one of the most overlooked aspects of book promotion is understanding how readers pick a book. Before…
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Marketing Lessons from Saiyaara for Indian Authors: How Old-School Won in a Digital Age
In this blogpost we share marketing lessons for authors from Saiyaara marketing strategy. In a world obsessed with virality, algorithms, and fast-paced promotional gimmicks, the resounding success of Saiyaara is both surprising and instructive, especially for Indian authors. Released quietly, marketed unconventionally, and grounded in timeless storytelling, Saiyaara has broken…
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How Book Discovery Has Changed and What It Means for Indian Authors
In this blogpost we simplify book marketing for authors and share five out of the box ideas authors can try. If you are an author in India today, you are no longer just a writer. You are also a brand. And like every brand, how readers find you has undergone…
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Audiobooks in India: Should Authors Consider Them?
In our latest blogpost we analyse how audiobooks in India work and are audiobooks for self-published authors viable. The world of books is evolving, and audiobooks in India are gaining momentum like never before. With busy lifestyles, shorter attention spans, and a growing preference for on-the-go content, readers are increasingly…
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How to Use AI for Book Marketing: A Guide for Indian Authors
In our latest blogpost, we suggest 8 brilliant ways to use AI for book marketing for Indian authors. The rise of Artificial Intelligence (AI) is transforming the publishing industry, and authors who embrace it are getting ahead in the game. From writing assistance to audience engagement, AI for book marketing…
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LinkedIn for Authors in 2025: A Powerful Platform or a Missed Opportunity?
In this blogpost, we analyse if it is advisable to use LinkedIn for authors in 2025. When authors think about book marketing, LinkedIn is rarely the first platform that comes to mind. Traditionally seen as a networking hub for professionals, job seekers, and businesses, LinkedIn has evolved significantly. In 2025,…