Category: AskTeamKC
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Writing Doesn’t Pay. So Why Are So Many Books Still Being Published?
In this blogpost, we try to answer the oft-asked question – Does writing pay in India? Walk into any bookstore in India today, or scroll through a publishing catalogue, and one fact becomes immediately clear: there are more books being published than ever before. Debut novels, memoirs, poetry collections, business…
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Literary Festivals, Book Markets, and the Culture of Reading in India
In this blogpost, we analyze the culture of reading in India. India’s literary landscape today is animated not only by what is being written, but by where and how literature circulates. Over the past two decades, literary festivals, independent bookstores, translation initiatives, and prize circuits have created a visible ecosystem…
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Developmental Editing in India: Why It’s Now the Author’s Responsibility
In this blogpost, we help you understand what is developmental editing in India and how to make the most of it. If you speak to enough authors in India today — especially debut writers — you will hear a similar story. They assumed that once a traditional publisher acquired their…
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The Rise of Literary Fiction in India — What It Really Means
In this blogpost, we analyse the rise of literary fiction in India. Literary fiction in India is no longer a niche footnote in publishing reports or festival brochures. It’s increasingly visible, increasingly discussed, and increasingly debated — not just within literary circles, but in the broader cultural imagination of the…
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Can You Learn How to Write? A Practical Guide for Indian Writers
In this blogpost, we answer the oft-asked question – Can you learn how to write? “Can you learn how to write?” It’s a question almost every aspiring author asks at some point. In India’s rapidly evolving publishing landscape, where thousands of books are released each year across English and regional…
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What If I Only Have One Book in Me? Advice for Indian Writers
In this blogpost, we answer the most often asked question by Indian Writers, what if I have only one book in me. Every aspiring author, at some point, asks themselves: “What if I only have one book in me?” The question comes from both hope and fear. Hope that the…
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When Strategy Matters More Than Deliverables: Rethinking Book Marketing
In this blogpost, we explain how strategy works best while marketing books by Indian authors. In India’s publishing ecosystem, marketing books by Indian authors is often reduced to a checklist. Authors are promised a fixed number of reviews, reels, posts, or interviews, neatly packaged as deliverables. On paper, this approach…
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When Attention Becomes the Marketing: How News Cycles Shape Book Visibility in India
In this blogpost, we analyse a recent discussion on an unpublished memoir and how it impacted the book visibility in India for another book by the same author. In today’s publishing ecosystem, book marketing is no longer driven solely by planned campaigns, carefully curated promotions, or months of lead-up. Increasingly,…
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Writing on Sensitive Subjects: What the Manoj Naravane Book Discussion Signals for Authors
In this blogpost, we analyse the requirements for NOC for authors with respect to Manoj Naravane’s book. Recent discussions around former Army Chief General Manoj Naravane’s forthcoming book have once again drawn attention to a lesser understood but critical aspect of publishing in India: the role of institutional permissions and…
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How to Read as a Writer (And Why it Matters!)
In this blogpost, we share how to read as a writer and why it matters. Most writers love reading. That’s often where the journey begins. A book that stayed with you, a sentence that lingered, a voice that made you think, I want to do this too. But reading as…