Category: AskTeamKC
-
When Strategy Matters More Than Deliverables: Rethinking Book Marketing
In this blogpost, we explain how strategy works best while marketing books by Indian authors. In India’s publishing ecosystem, marketing books by Indian authors is often reduced to a checklist. Authors are promised a fixed number of reviews, reels, posts, or interviews, neatly packaged as deliverables. On paper, this approach…
-
When Attention Becomes the Marketing: How News Cycles Shape Book Visibility in India
In this blogpost, we analyse a recent discussion on an unpublished memoir and how it impacted the book visibility in India for another book by the same author. In today’s publishing ecosystem, book marketing is no longer driven solely by planned campaigns, carefully curated promotions, or months of lead-up. Increasingly,…
-
Writing on Sensitive Subjects: What the Manoj Naravane Book Discussion Signals for Authors
In this blogpost, we analyse the requirements for NOC for authors with respect to Manoj Naravane’s book. Recent discussions around former Army Chief General Manoj Naravane’s forthcoming book have once again drawn attention to a lesser understood but critical aspect of publishing in India: the role of institutional permissions and…
-
How to Read as a Writer (And Why it Matters!)
In this blogpost, we share how to read as a writer and why it matters. Most writers love reading. That’s often where the journey begins. A book that stayed with you, a sentence that lingered, a voice that made you think, I want to do this too. But reading as…
-
Self-Editing: A Checklist for Authors
In this blogpost, we share a self-editing checklist for authors. Writing a book is a monumental achievement. But the first draft? It’s never perfect. Before sending your manuscript to an editor or publisher, a careful round of self-editing can make a world of difference. Self-editing doesn’t replace professional editing, but…
-
Book Marketing on a Shoestring Budget for Authors in India
In this blogpost, we explain how authors can work themselves on their books with limited book marketing budget. Every author dreams of their book reaching the right readers, but not everyone has a full-fledged book marketing budget. Let’s face it: Book marketing in India can feel like a luxury when…
-
Podcast Appearances for Authors: How to Make the Most of Them
In this blogpost, we explain podcast marketing for authors and how to make the most of them. Podcast marketing for authors has quietly become one of the most powerful book marketing tools and yet, they are one of the most underutilized by Indian authors. In a world where attention spans…
-
How to Make the Most of Author Interviews: A Guide for Indian Authors
In this blogpost, we explain how to make the most of author interviews in India. For any author, few things are as rewarding as talking about their book and few things are as powerful for visibility as well-handled author interviews. Whether it’s a podcast chat, a print feature, a YouTube…
-
Amazon Publishing for Indian Authors: A Complete Guide
In this blogpost, we decode Amazon Publishing for Indian authors. For Indian authors today, Amazon Publishing has become one of the most accessible, flexible, and powerful ways to share their stories with readers around the world. Whether you are writing fiction, non-fiction, or poetry, the platform offers you the chance…
-
Literary Awards: Paid vs Genuine – What Indian Authors Need to Know
In this blogpost we explore the paid and genuine literary awards in India. Every writer dreams of holding that glittering trophy, the recognition of hard work and imagination. A literary award, whether it’s a national prize or a niche genre award, can transform an author’s career overnight. But in today’s…