Namrata shares the journey of our podcast on book marketing, The Bookbot Theory which will soon complete two months with 500+ downloads and a great number of premium subscribers.
I started a podcast on Book Marketing in mid-July 2023 called The Bookbot Theory.
In less than two months we will soon be touching 500 downloads. The initial feedback has been very encouraging and very soon, we will be announcing our first Podcast Guest.
The first season of this podcast on book marketing was hosted exclusively on the Swell app.
A podcast on book marketing, Bookbot Theory is aimed at demystifying book marketing and making it transparent by:
1️⃣ Learning Sessions – Aimed at sharing information about book marketing
2️⃣ Behind the Book series– Picking a bestseller or a popular book and trying to understand the marketing behind it.
3️⃣ Discussion Sessions– How-tos (Market, Promote, Plan, Budgeting, etc.)
4️⃣ Connecting the Dots series – Interviews with experts from the literary community.
What I learned in this two-month-old journey of trying something new:
✅ Homework and research help – I attended podcast workshops, started listening to podcasts, and researched the platforms where I could do this. I also spoke to 50+ authors (traditionally and self-published) to understand the challenges faced when it came to marketing their books.
✅ Key Takeaway is important – Today time is money. So if I am expecting someone to give 10 minutes of their time to me (even if it’s for free) I need to create value for them and show key takeaways.
✅ Planning is always crucial – Before Bookbot Theory went live, I already had planned and chalked out close to 150 episodes (on paper). Had a list of 75+ guests I wanted to invite for discussions.
If you are an author with already published works to your credit or are yet to get published, the podcast episodes will help you understand book marketing in India.
Broken into small bite-sized episodes, the podcast aims to equip authors with the right tools to market their own books.
You can check out the Swellcast: https://www.swellcast.com/bookbot
Excited to see what this journey holds in the future!
Questions? Suggestions? Thoughts or feedback? Share them with us in the comments below.
About the podcast on book marketing
We are a team of book marketers who aim to simplify book marketing for you.
What do we do?
- Offer free advice on Book marketing in South Asia through our Swellcast – The Book Bot Theory
- We run a course called Goal Setting for Authors where we explore what an author needs to do after writing a book, what goals should be kept in mind and how best can they be achieved.
- Through Keemiya Creatives, we also offer marketing services for authors.
Mission
Empowering authors and demystifying book marketing!
Vision
At our company, we’re on a mission to revolutionize the world of publishing by making marketing and publishing services transparent and accessible for authors. Through our innovative podcasts and tailored services, we empower authors to take charge of their careers, gain invaluable insights, and make informed decisions to achieve their goals.
Join us on our journey to transform the publishing industry and bring authors the success they deserve!
With our podcasts and services, we aim to make publishing and marketing transparent and accessible for authors.
Our achievements:
- 7500+ Book sales
- Award nominations
- Lit-fest invites
- Pan India tie-ups with MNCs and reputed organizations for speaking opportunities
- Amazon Bestsellers
Moreover, our podcast, The Bookbot Theory, provides a platform for open and honest discussions on all aspects of book marketing, featuring literary experts from diverse backgrounds. With our podcasts and services, we aim to equip authors with the knowledge and tools they need to take charge of their careers and achieve their goals.
In short, choosing Keemiya Creatives means partnering with a team that is committed to your success. With our experience, insights, and innovative approach, we’ll work tirelessly to ensure your book gets the attention it deserves.
To know more about us, please check out our website.
About
Namrata is the founder of Keemiya Creatives, a literary consultancy firm where she works with authors and publishers in various capacities. She also hosts a podcast on book marketing called The Bookbot Theory where she teaches authors how to market their books.
Apart from this, she is also the editor of Kitaab.
A published author, she enjoys capturing the magic of life in her words and is always in pursuit of a new country and a new story. Her book reviews have been published both nationally and internationally. She enjoys writing essays and opinion pieces on gender, chronic illness, travel, and mindfulness.
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