Category: 2024
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Book Marketing Plan: Why It’s More of a Marathon Than a Sprint
In this blog post, we explain how authors should approach a book marketing plan and share a free plan. So, you’ve written a book, had it edited, formatted, and finally, it’s published, congratulations! Now comes the part where many authors stumble: marketing. We all wish book marketing was a quick…
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The Power of Choice in Book Promotion: Making the Right Publicity Decisions as an Author
Authors have a choice in book promotion. In this blog post we analyse those choices. As an author, you pour your heart and soul into your work, spending countless hours crafting your manuscript. But once it’s finished, the challenge of getting your book into the hands of readers begins. Book…
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Recommended Reads for Writers – Week # 11
The recommended read for writers this week is The Mathematics of the Breath and the Way: The Writer’s Life (Canongate Books, 2018) by Charles Bukowski. For those who have ever wondered what it’s like to live the life of a writer—the grit, the grind, and the glory—Charles Bukowski’s The Mathematics…
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Can Authors Be Famous Like Movie Stars?
In this blog post, Namrata analyzes what it means to be one of the famous authors in India. Let’s face it—being an author isn’t as glamorous as it sounds. When I tell people I run a creative consultancy helping authors find their voice (and audience), they immediately picture me hobnobbing…
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Recommended Reads for Writers – Week # 10
This week’s recommended reads for writers is Why Don’t You Write Something I Might Read? Reading, Writing & Arrhythmia by Suresh Menon When you think of Suresh Menon, it’s easy to picture cricket fields and sports commentary, but in Why Don’t You Write Something I Might Read? Reading, Writing &…
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No Guarantees in Book Marketing—And Why That’s Okay
In this blog post, we explore the true meaning of guarantees in book marketing. If there’s one word that raises eyebrows in the world of book marketing, it’s “guarantee.” Authors, especially those new to the publishing world, are often lured in by promises of guaranteed book sales, bestsellers, or viral…
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Should an Author Have a Book Trailer? Everything You Need to Know
In this blogpost we analyze how a book trailer works for authors in India. In the fast-paced, visual world we live in, capturing a potential reader’s attention quickly can be a game-changer. As an author, you’re likely familiar with various promotional methods such as social media posts, interviews, and reviews,…
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The WIP Show: Episode 7 – Featuring Shatrujeet Nath
Episode 7 of The WIP Show featuring Shatrujeet Nath is now live on YouTube. The sixth episode of our long-awaited The WIP Show is live now only on our YouTube Channel. About The WIP Show The WIP Show is a platform dedicated to unraveling the intricacies of the writing process.…
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Weekly Update: Jobs in Publishing
Jobs in Publishing in India for the week ending on 14th September 2024 Have you always dreamed of working in the Publishing industry in India, but do not know where to start? Fret not, we are here to help you with that. Every week, we will share a list of…
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Why Every Author Needs a Website and How to Build One
In this blog post, we analyse why is it important to have an author website in India and how to make one. In today’s digital age, having an online presence is more crucial than ever—especially for authors. Gone are the days when writing a book and getting it published was…