Category: 2026
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The Rise of Literary Fiction in India — What It Really Means
In this blogpost, we analyse the rise of literary fiction in India. Literary fiction in India is no longer a niche footnote in publishing reports or festival brochures. It’s increasingly visible, increasingly discussed, and increasingly debated — not just within literary circles, but in the broader cultural imagination of the…
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Reading Like a Writer: Learning Craft from South Asian Masters
Upcoming workshop for writers and readers at the Story Company India – Reading like a Writer by Namrata There is a popular belief that writing has no rules. And yet, strong stories are rarely accidental. They are built. Carefully. Intentionally. Through choices about silence, structure, interiority, emotional weight, and place.…
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10 Movies on Writers Every Writer Must Watch
In this blogpost, we share a curated list of movies on writers every writer must watch. Movies on writers, publishing, and the messy business of putting words into the world are endlessly fascinating, especially if you are navigating that journey yourself. Whether it’s the ego clashes of literary fame, the…
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Why Indian Cinema Hasn’t Made Its Own Dead Poets Society for Indian Writers
Namrata shares a cultural reflection on the absence of writer-centric stories in Indian cinema and what it means for Indian authors today. When Dead Poets Society released, it made poetry feel electric. It made literature feel like rebellion. It made young people believe that writing was urgent. And that raises…
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Can You Learn How to Write? A Practical Guide for Indian Writers
In this blogpost, we answer the oft-asked question – Can you learn how to write? “Can you learn how to write?” It’s a question almost every aspiring author asks at some point. In India’s rapidly evolving publishing landscape, where thousands of books are released each year across English and regional…
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What If I Only Have One Book in Me? Advice for Indian Writers
In this blogpost, we answer the most often asked question by Indian Writers, what if I have only one book in me. Every aspiring author, at some point, asks themselves: “What if I only have one book in me?” The question comes from both hope and fear. Hope that the…
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What O Romeo by Vishal Bhardwaj Teaches Indian Writers About Legal Risks and Permissions in Writing
In the latest blogpost, we analyse the controvery around O Romeo by Vishal Bhardwaj and what it means for Indian Writers. The recent legal dispute surrounding O Romeo by Vishal Bhardwaj, a recently released high‑profile Hindi film widely reported to have drawn inspiration from real‑life personalities has sparked more than…
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When Strategy Matters More Than Deliverables: Rethinking Book Marketing
In this blogpost, we explain how strategy works best while marketing books by Indian authors. In India’s publishing ecosystem, marketing books by Indian authors is often reduced to a checklist. Authors are promised a fixed number of reviews, reels, posts, or interviews, neatly packaged as deliverables. On paper, this approach…
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When Attention Becomes the Marketing: How News Cycles Shape Book Visibility in India
In this blogpost, we analyse a recent discussion on an unpublished memoir and how it impacted the book visibility in India for another book by the same author. In today’s publishing ecosystem, book marketing is no longer driven solely by planned campaigns, carefully curated promotions, or months of lead-up. Increasingly,…
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What the Musafir Cafe Netflix Adaptation Means for Indian Writers
In this blogpost, we analyse what Netflix adapation of Musafir Cafe by Divyaprakash Dubey means for Indian writers. In an exciting development for Indian literature and streaming audiences alike, Netflix has announced that Musafir Cafe, the popular novel of the same name by Divyaprakash Dubey, will be adapted into a…