Category: Aspiring authors
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Reading Like a Writer: Learning Craft from South Asian Masters
Upcoming workshop for writers and readers at the Story Company India – Reading like a Writer by Namrata There is a popular belief that writing has no rules. And yet, strong stories are rarely accidental. They are built. Carefully. Intentionally. Through choices about silence, structure, interiority, emotional weight, and place.…
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10 Movies on Writers Every Writer Must Watch
In this blogpost, we share a curated list of movies on writers every writer must watch. Movies on writers, publishing, and the messy business of putting words into the world are endlessly fascinating, especially if you are navigating that journey yourself. Whether it’s the ego clashes of literary fame, the…
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Can You Learn How to Write? A Practical Guide for Indian Writers
In this blogpost, we answer the oft-asked question – Can you learn how to write? “Can you learn how to write?” It’s a question almost every aspiring author asks at some point. In India’s rapidly evolving publishing landscape, where thousands of books are released each year across English and regional…
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What If I Only Have One Book in Me? Advice for Indian Writers
In this blogpost, we answer the most often asked question by Indian Writers, what if I have only one book in me. Every aspiring author, at some point, asks themselves: “What if I only have one book in me?” The question comes from both hope and fear. Hope that the…
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What O Romeo by Vishal Bhardwaj Teaches Indian Writers About Legal Risks and Permissions in Writing
In the latest blogpost, we analyse the controvery around O Romeo by Vishal Bhardwaj and what it means for Indian Writers. The recent legal dispute surrounding O Romeo by Vishal Bhardwaj, a recently released high‑profile Hindi film widely reported to have drawn inspiration from real‑life personalities has sparked more than…
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When Strategy Matters More Than Deliverables: Rethinking Book Marketing
In this blogpost, we explain how strategy works best while marketing books by Indian authors. In India’s publishing ecosystem, marketing books by Indian authors is often reduced to a checklist. Authors are promised a fixed number of reviews, reels, posts, or interviews, neatly packaged as deliverables. On paper, this approach…
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When Attention Becomes the Marketing: How News Cycles Shape Book Visibility in India
In this blogpost, we analyse a recent discussion on an unpublished memoir and how it impacted the book visibility in India for another book by the same author. In today’s publishing ecosystem, book marketing is no longer driven solely by planned campaigns, carefully curated promotions, or months of lead-up. Increasingly,…
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Writing on Sensitive Subjects: What the Manoj Naravane Book Discussion Signals for Authors
In this blogpost, we analyse the requirements for NOC for authors with respect to Manoj Naravane’s book. Recent discussions around former Army Chief General Manoj Naravane’s forthcoming book have once again drawn attention to a lesser understood but critical aspect of publishing in India: the role of institutional permissions and…
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Book Review: While We Wait by Durjoy Datta
A review of While We Wait by Durjoy Datta (Penguin India, 2025) If you have read Durjoy Datta before, you already know what you are signing up for—emotionally charged storytelling, contemporary relationships, young people navigating messy lives, and that familiar tug at the heart that comes with his books. While…
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How to Read as a Writer (And Why it Matters!)
In this blogpost, we share how to read as a writer and why it matters. Most writers love reading. That’s often where the journey begins. A book that stayed with you, a sentence that lingered, a voice that made you think, I want to do this too. But reading as…