Category: Monday Microscope
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Book Marketing in 2024 for Indian authors: What’s Working and What’s Not for Authors
In this blog post, we analyze the pros and cons of book marketing in 2024 for Indian authors. The landscape of book marketing in 2024 for Indian authors has evolved drastically over the past few years. In 2024, the traditional methods still hold some weight, but new trends and digital…
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Print on Demand Publishing in India
In this blog post, we analyze the reasons why authors should consider print on demand publishing in India. In the ever-evolving world of publishing, the traditional model of printing thousands of books upfront and hoping for the best is becoming a relic of the past. Enter Print on Demand (POD),…
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Dive into the Thrilling World of “Bambai Meri Jaan”: A Must-Watch Adaptation of “Dongri to Dubai”
In this blogpost we share a book to screen adaptation that is a recommended watch. If you’re a fan of Husain Zaidi’s gripping book “Dongri to Dubai,” then the new series “Bambai Meri Jaan” should be at the top of your watchlist. The first season of this highly anticipated show…
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5 Ultimate Truths of Publishing in India
In this blog post, we reveal the five ultimate truths of publishing in India. Embarking on a writing journey is an exhilarating experience, but it’s also one filled with challenges and uncertainties, especially when it comes to publishing. Whether you’re a seasoned writer or just starting, understanding the truths about…
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6 Lessons from Changes in Book Marketing
In this blog post, we explore the changes in book marketing in last two decades and analyse the lessons from them. Introduction to changes in book marketing The world of book marketing is a dynamic landscape that is constantly evolving, driven by changing consumer behavior, technological advancements, and emerging trends…
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Case Study: The Power of Patience- A Tale of Book Promotion Success
In this blog post, we discuss the strategies adopted for a client in marketing a book that resulted in the next books becoming bestselling titles. In the vast and ever-evolving landscape of book marketing, authors often find themselves navigating a tumultuous sea of expectations and outcomes. With the rise of…
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Discover your literary audience
In our latest blog post, we share various strategies on how to discover your literary audience. In the whimsical world of literature, where words become windows to other worlds and authors wield the power of imagination, there is a curious dance that unfolds. Authors, much like Lewis Carroll’s Alice, find…
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Announcement: Podcast on Book Marketing
Namrata shares the journey of our podcast on book marketing, The Bookbot Theory which will soon complete two months with 500+ downloads and a great number of premium subscribers. I started a podcast on Book Marketing in mid-July 2023 called The Bookbot Theory. In less than two months we will soon be…
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Literary News: Learn the making of a book with Varunika
A published author, Varunika Rajput, shares tips and tricks on making of a book. In the words of Guy Kawasaki, ‘Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.’ If there is a story that you feel compelled…
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Harnessing the Power of Beta Readers: 10 Essential Questions for Fiction Writers
In our latest blog post, we attempt to answer the often-asked question by fiction writers – Why do I need a beta-reader? As fiction writers, you pour our hearts and souls into crafting stories that captivate and inspire readers. Yet, no matter how skilled you are in weaving words, your…